Facebook is officially getting into the dating game. The social network launched its dating service, Facebook Dating, in Colombia on Thursday.
Users can only set up their profiles for now, but they’ll be able to match with other people within the next few months.
“The goal of the team is to make Facebook simply the best place to start a relationship online,” the app’s product manager Nathan Sharp told Tech Crunch. “Dating is something we’ve seen on the platform since the earliest days. We know there are 200 million people who list themselves as single.”
Facebook first announced its plan to dip into the dating pool in May.
But the social media giant is not trying to compete with Tinder and Grindr, which are known for people seeking casual encounters.
To sign up, Facebook Dating users have to answer 20 compatibility questions like, “What does your perfect day look like?” and “What song always makes you sing along? How loud?”
Matches, limited to 100 suggested per day, are based on your compatibility answers as well as your likes and interests on Facebook.
There’s no swiping involved, either — one user has to respond to their match’s message to initiate conversation. Meanwhile, you won’t see users you’ve blocked as your Facebook friend.
The service is only available on mobile apps and your dating profile is separate from your regular Facebook page.
“We wanted a system that emphasizes consideration over impulse,” Sharp said. “We want you to consider more than that person’s profile photo.”
Sharp told Tech Crunch Facebook decided to first launch in Colombia because online dating is culturally accepted in South America and the population of 30 million monthly active users is easier to track.
Facebook has yet to announce a launch date in the US.