C’est pas possible!
Earlier this year, Air France announced that it would be launching Joon, a sister airline that targets millennial flyers. Now, the French carrier has released details of what Joon will actually look like.
In a jargony release with a zany accompanying video, Joon says that it will be a rooftop bar, entertainment channel, personal assistant and fashion designer—all in one! In practical terms, being a rooftop bar translates into having around 60 food and beverage options onboard, of which over a dozen will be organic (TBD: avocado toast and flat white availability.)
Passengers will also be able to access an in-flight entertainment system from which they can stream movies and television shows to their personal devices. In this though, it’s hardly a pioneer. Everyone from Singapore Airlines’ budget carrier Scoot to United and Alaska also has similar streaming platforms.
On the personal assistant front, Joon has tied up with partners like Le BHV Marais, a 19th-century Parisian department store, to provide tours of the French capital. It’s also working with TravelCar and Airbnb Experiences, which offers customers the opportunity to pay to participate in city-specific activities with local hosts.
Apparel-wise, Joon touts that its flight attendants will be clad in hip, electric blue outfits that were made from recycled plastic bottles. Presumably, this is to assure millennials whose retirement plans don’t involve climate change-afflicted locales that their flying doesn’t really harm the environment that much. And to be fair, Air France is among the most fuel-efficient carriers in the world, per the International Council on Clean Transportation.
Other quirky features Joon will have include “Paper Plane,” a Kickstarter-esque crowdfunding service that enables friends and family to pool together funds to pay for a flight to a destination of your choice Air France calls the function as easy to use as “child’s play.”
And since millennials are supposed to be tech-savvy, business class passengers on Joon will also be able to use complementary virtual reality headsets. Because well, being at 40,000 feet doesn’t induce enough vertigo. Air France says it welcomes passengers of all ages, since those business class seats aren’t going to be filled by broke millennials.
Joon will begin operating out of Paris Charles De Gaulle airport this December with flights starting at $46 to Barcelona, Berlin, Lisbon and Porto. It’s also adding trips to Fortaleza, Brazil and Mahé in the Seychelles next summer.